Duncan Koerber: Crisis Communication in Canada

Crisis Communication in Canada


Description

Crisis Communication in Canada is the first Canadian content textbook on this important topic. Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and customers. This book offers practical help for organizations and professionals to deal effectively with crises. Crisis communication and damage control lessons have typically been the purview of public relations professionals who have learned from experience. However, since the 1990s there has been a growing body of scholarly research on the topic. Scholars study real-life cases or run experiments, testing common PR wisdom. Crisis Communication in Canada offers a unique scholarly and professional contribution, synthesizing recent research and providing a context for practical advice. Written in a clear and concise style directed at beginners, but rooted in research, this book will offer instructors and students a unique resource.

BOBBY DOLLAR ISN'T YOUR AVERAGE ANGEL. Sure, he takes the occasional trip to Heaven, but his job as an advocate - arguing the fate of the recently deceased - keeps him pretty busy on Earth, and he's more than happy to spend the rest of his time propping up the bar with his fellow immortals. Until the day a soul goes missing, presumed stolen by 'the other side'. A new chapter in the war between heaven and hell is about to open. And Bobby is right in the middle of it, with only Crisis Communication in Canada download book a desirable but deadly demon to aid him. Suddenly, the whole town is wondering how you leave a recipe to a cat. Everyone wants to be the next big pie-contest winner, and it's making them pie-crazy. It's up to Alice and her friend Charlie to put the pieces together and discover the not-so-secret recipe for happiness: Friendship. Family. And the pleasure of donig something for the right reason.


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Author: Duncan Koerber
Number of Pages: 288 pages
Published Date: 25 Sep 2017
Publisher: University of Toronto Press
Publication Country: Toronto, Canada
Language: English
ISBN: 9781442609228
Download Link: Click Here
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